Wednesday :: Sep 24, 2003

Bush Interview Tanks in Ratings

by Steve

There is a God. I hope Roger Ailes is happy with his ratings from the hand job that Brit Hume gave Skippy Monday night. In a sign of the times, Fear Factor beat the Bush interview.

Data from Nielsen Media Research released Tuesday showed that a one-hour interview with President Bush on Fox came dead last in the hour among the six major broadcast television networks in both total viewers and audiences aged 18 to 49.

"That is a sorry state of affairs," said Robert Thompson, director of the Center for the Study of Popular Television at Syracuse University. "I think most people, when they heard that the interview was going to happen, just assumed they weren't going to hear anything new that they hadn't already heard."

The Bush interview trailed an episode of UPN's comedy "The Parkers" and the series premiere of the comedy "Eve," starring the singer of the same name. Those two shows together averaged about 4.49 million total viewers and around a 2.0/6 in the 18-49 group.

Pardon me while I clean up the Diet Coke that I spewed when I read that. Bush and Fox got beat by the UPN network.

There's a message in there somewhere. Hell, at this rate, Game Show network can beat Fox with reruns of Match Game '75 as counterprogramming the next time Ailes thinks he has an exclusive with Skippy.

Suggest your own counterprogramming for networks that go up against a future Bush interview.

Steve :: 2:15 PM :: Comments (17) :: Digg It!