Turning Pain Into Profit

by rayman

I realize that we have to tread gingerly when it comes to questioning some of the decisions that the Schindler family has recently made, given the incalculable anguish they've been put through for 15 years. But this is just effin' obscene:

The parents of Terri Schiavo have authorized a conservative direct-mailing firm to sell a list of their financial supporters, making it likely that thousands of strangers moved by her plight will receive a steady stream of solicitations from anti-abortion and conservative groups.

"These compassionate pro-lifers donated toward Bob Schindler's legal battle to keep Terri's estranged husband from removing the feeding tube from Terri," says a description of the list on the Web site of the firm, Response Unlimited, which is asking $150 a month for 6,000 names and $500 a month for 4,000 e-mail addresses of people who responded last month to an e-mail plea from Ms. Schiavo's father. "These individuals are passionate about the way they value human life, adamantly oppose euthanasia and are pro-life in every sense of the word!"

[...]

The message added: "We're asking you to give a donation to help with our activism efforts to save Terri's life. Battles cost money; resources cost money; media costs money; we could go on, but you get the picture."

Mr. Sheldon - whose father, the Rev. Lou Sheldon, founder of the Traditional Values Coalition, has also sent appeals urging support for Ms. Schiavo - apparently played a dual role as a partner in RightMarch.com, which is working with the anti-abortion activist Randall Terry, and as a broker for Response Unlimited. Mr. Sheldon did not respond to phone calls yesterday.

"I think it sounds a little unusual right now because of the situation where she is in the process of dying," said Richard Viguerie, another major conservative direct-mail operator. "If you came across this information six months or a year from now, I don't think you would give it too much thought."

Really, Dick? It's fascinating, in a macabre, rubbernecking sort of way, how seamlessly Sheldon and Viguerie have unflinchingly parlayed this undeniable tragedy into serving their direct-mail empires.

Ghouls.