Wednesday :: Sep 5, 2007

Obama's not-so-secret weapon


by Erin Alecto

I've been wondering when Barak would pull out the big guns, though I didn't expect this to happen right out of the gate:

Oprah Winfrey, the nation's wealthiest African American and host of an afternoon television program, endorsed Sen. Barack Obama (D-Ill.) in May. Now, she is in discussions with his advisers about playing a broader role in the campaign -- possibly as a surrogate on the stump or an outspoken advocate -- or simply bringing her branding magic to benefit his White House bid.

As the article says, Oprah's television show reaches 8.4 million viewers daily; add to that her website, her magazine, and her weekly newsletter, and you've got a huge constituency, ripe for the picking. Forget union endorsements, this matchup is huge!

The article also states that Oprah has said Obama will be her only political guest from now on, "It would be really disingenuous of me to be sitting up there interviewing other people . . . pretending to be objective," a move that is not, apparently, against FEC rules. With TNT refusing to pull old Fred Thompson Law and Order episodes, I suppose that makes the parties even...maybe. More from Post article:

...the Nielsen tracking data show that her most loyal viewers are women between 25 and 55 -- a group that also votes in large numbers in Democratic primaries. National Election Pool exit polling from 2004 showed that women older than 45 represented a third of the electorate in the Democratic primary contests in New Hampshire, Iowa and South Carolina.

Not only that, in the general election, I believe Oprah has the potential to incite the wives of the white male conservative voter to secretly vote for her chosen candidate. What do you think?

Erin Alecto :: 9:10 AM :: Comments (19) :: Digg It!