What Voters Want from the Media During the Campaign
Today, everyone is piling on Mark Halperin, the guy who made inside baseball campaign reporting the hottest game for the political punditry, for finally figuring out that concentrating on the horse-race isn't the best way to pick a President. Good reporters have always understood that and it's fitting that today McClatchy's David Lightman has a good piece on what voters really would like to have covered so they can actually pick a good candidate.
[The voters] want to know about issues, and so far see, and are unhappy with, a lot of coverage of the election as sport — full of up and down polls and who's got the best tactics.
A study last month by two journalism organizations found that in the early months of the campaign, sixty-three percent of campaign stories in major media outlets discussed political and tactical aspects of the campaign — and only 17 percent examined candidates' ideas or policy proposals.
One percent focused on candidates' records or past performance, according to the data compiled by the Project for Excellence in Journalism and the Joan Shorenstein Center on the Press, Politics and Public Policy.
But a Pew Research Center survey found that 77 percent of those it surveyed in late September said they wanted more coverage of issues.
Isn't that a surprise?
(h/t The Newshoggers)