Friday :: Aug 13, 2004

Presidency For Sale - Act Now!

by pessimist

There are six psychological tricks being used in advertising today that increase the effectiveness of advertising and marketing. Their existence was revealed back in 1984 by Dr. Robert Cialdini in his book Influence: The Psychology of Persuasion.

This book, or something very much like it, must be required reading for upper-level Republican strategists, for just about everything that our CEO pRezdint, Pretzel Dunce, and his Trained And Experienced Corporate Executive Government have done since he first announced he was running shows the influence of these advertising practices.

The following excerpts are adapted from Psychological Tricks in Selling by Stephen Bucaro as posted July 28, 2004.

Psychological Selling Trick Number 1: Reciprocity

Reciprocity is a very powerful principle. To use reciprocity as a political tool, you give people something of value for free, they reciprocate by providing you with their support and cooperation. The trick is to create something that has high perceived value to a prospective supporter, but costs you little or nothing to produce.

Reciprocity works like this: you give someone something of value for free. [We give the Iraqi people freedom and liberty] That individual feels an obligation to return the favor. [Post-Saddam Iraq Could Be A Supergiant Producer] But you would be surprised how many communicators totally blow it. Either they don't understand the concept of "free", [democracy and islam] or they don't have total faith in the principle of reciprocity. [Long-term military presence planned]

Psychological Selling Trick Number 1a: Repetition

Repetition is a very powerful principle. To use Repetition as a political tool, you tell people often about something they believe, they reciprocate by believing it. The trick is to repeat something that has high perceived value to a prospective supporter, but has little or no connection to the truth.

Repetition works like this: you tell someone something of value is endangered. [Bush defends marriage 'sanctity'] That individual feels an obligation to return the favor. [God Hates Fags].

Psychological Selling Trick Number 2: Scarcity

Scarcity is a very powerful marketing tool. There are many ways to contrive scarcity. Scarcity works like this: There is a limited amount of the item available. [The World is running out of energy] After those are gone, the item will not be available. [When we run out of oil] "Urgency" implies Scarcity. For example, "this offer will be honored only for a limited time". Scarcity is often contrived, as when a company produces "limited quantities".

Psychological Selling Trick Number 2a: Security

Security is a very powerful marketing tool. There are many ways to contrive Security. Security works like this: There is a limited amount of it available. [The World is full of Al Qaeda terrorists] When they come, Security will not be available, unless you surrender all of your Constitutional freedoms and liberties. [65 percent of the public would be willing to give up some of their liberties for increased security] "Urgency" implies a need to hurry with Security arrangements. [New Al Qaeda Attack Could Include Assassination] For example, "we can only offer limited Security at this time". [9-11 commissioners find no coordination to prevent new attacks] Security is often contrived, as when a government produces a "limited edition" Homeland Security of air traveller strip searches and lots of propaganda. [Designer Bush, Color Coded World]

Psychological Selling Trick Number 3: Commitment

Commitment involves getting a prospective supporter to take a certain view. [liberals are unpatriotic - Ann Coulter] The most common example of the principle of commitment are those long-winded full-blown truth-twisters on FAUX News, MSNBC, and Rush Limbaugh. The prospective supporter invests a great deal of time reading through entire transcripts. That investment of time represents a commitment. They are likely to take the next step, disseminating that certain view. [GOD HATES LIBERALS AND PEOPLE WHO DENY HIM. YOU WILL ALL PERISH LEST YE REPENT!!!]

To use the psychological power of commitment in your communication, don't try to sell your platform. Instead, point out the real or contrived flaws and mistakes in the other guy's platform.

Psychological Selling Trick Number 4: Consensus

Consensus involves getting prospective supporters to believe that "everybody's doing it". Everybody is just waiting in line to support your candidate. Everybody can't be wrong, so the candidate must be fantastic!

Of course you're smart enough to know that everybody CAN be wrong. You're an independent thinker. Everybody thought that SUVs were safe vehicles (they roll over). Everybody thought Enron was a great investment (it went bankrupt). Everybody thought Iraq had weapons of mass destruction (well maybe not everybody). [These 'examples' unchanged from the original - ed.]

Fortunately for political parties - most particularly for the Republicans lately - most people are not independent thinkers. They act like a herd of cattle. Use the consensus principle in your communications, and people, like lemmings headed for the sea, will come in waves to vote for your platform.

Psychological Selling Trick Number 5: Authority

Authority involves getting prospective supporters to believe that someone who is knowledgeable or famous agrees with your platform. If a knowledgeable or famous person agrees with your platform, then it must be fantastic!

If you can locate a legitimate authority or study related in any way to your product and quote it without exaggeration, you will have a powerful authority message. The bigger the authority, the more powerful the advertising message will be. For example, doctors are authorities. Large organizations are authorities. The Federal Government is an authority. If only we could think of a way to use God as an authority!

For example, let's say you sell black ops. You find an article by the U.S. Department of Defense that says "terrorists are attracted to attacking US in Iraq". Your copy: "The U.S. Department of Defense says my black ops protect you from attack by Islamic terrorists."

Most communication using the authority principle is taken out of context and exaggerated. Some communication uses totally fake authorities: "My occupation of Iraq is recommended by the Iraqi national congress" (an organization I started last week). Some communication uses a "study" as an authority. "A recent study found that most Iraqi civilians back coalition" (my investors liked it better).

Psychological Selling Trick Number 6: Greed

Note: I am not recommending that you use the principle of greed because it is used by unethical scammers. I'm simply informing you of it's existence in order to make this series of articles complete.

The principle of greed is very powerful. Greed involves taking advantage of many people's belief that there is a secret short cut to wealth. They believe that wealthy people didn't earn their wealth, instead they know a "secret". People who have been ripped off by this scam a thousand times before will, like hypnotized zombies, give you their votes. They think THIS TIME they will also receive the REAL secret plan benefits.

One method of using the principle of Greed is the contract bidding process. The odds of winning a contract bid are about the same whether you buy a ticket or not. An Occupation allocates only a tiny portion of its funds to civil projects in order to create the illusion that they are doing good for the country. [Insurgency attacks delay Sadr City projects]

Another example of the principle of Greed is the business opportunity scam. We know it works because successful scammers invest millions to run business opportunity infomercials, and they make hundreds of millions in profits. They prey on people who believe there is a secret short cut to wealth. The scammers think people who fall for their scam are stupid, lazy, and greedy, so they deserve to get ripped off.

The way to use the principle of greed is to contrive a "secret plan". Describing how the plan requires absolutely no work to produce massive amounts of profits. Never divulge any details of the plan. Include a few bogus testimonials and a legitimate-looking chart that shows the massive amount of money the plan will bring. Many people don't understand statistics. In their mind, the phrase "have ample gas supplies" translates into "own an SUV".

Extra Added Bonus Psychological Selling Trick: Permanence

The simplest method of achieving the principle of Permanence is the email chain letter. You have no doubt received an email chain letter at some point. An email chain letter specifies the massive amounts of power and influence the recipient will get when they follow the instructions. The first instruction is to send money.

The multi-level or party member registration scheme works similar to an email chain letter. The prospective recruit gets a chart showing the massive amounts of power and influence they will receive when they join the party. After parting with their money, the victim is instructed to con their friends and relatives into joining.


So there you have it - the strategy of the Bu$h (mis)Administration toward the successful realization of the plans of the BFEE/PNAC Petroleum Pirate Posse for world economic and military domination.

Pssst! Don't tell them I told you - it's a trade secret!

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pessimist :: 7:42 AM :: Comments (3) :: Digg It!