Saturday :: Jun 9, 2007

Dear Dr. Dean: Can We Start to Think About Our Time, Please?

by paradox

Hi, Mr. Dean, even though you have yet to get back to me and the community about why Bush won’t be impeached, I still want to talk to you about something else I consider vitally important: what’s the agenda for Our Time in 2009?

Our Time is control of the Executive and Congress with the Republicans beaten and whipped after the 2008 election, with 60 Democratic Senate votes in 2010 totally expected. It will finally be a golden age by default, shining in brilliance simply because the worst of all time war felon is gone at last, with January 2009 a crucial time to begin asserting the Democratic Party agenda.

Unfortunately no one has a clue as to what that is, and our party brand is currently in total tatters. I do hope you’re reading Jane Hamsher every day, who has repeatedly brought up this completely vital marketing concept the Party simply has to begin paying attention to and developing.

“A kind or variety of something distinguished by some distinctive characteristic[s]…” A brand isn’t the symbol of an entity represented with a trademark, it’s the expectations in the mind of the consumer, developed over time, that instantly come to mind when the symbol or idea of the brand is represented.

So the Big Donkey will reign in DC 2009, what does that mean? Well, currently nothing. Citizens have no expectations that with Democrats in control wages will go up, the Iraq war will stop, global warming will be worked on, healthcare will improve, nada, just a whole lot of nothing.

It’s all candidate-centric, the nominee sets the agenda, an incredibly short-sighted and risky political strategy that already has caused immeasurable damage (because no Democrat develops or defends the brand what our brand is, in fact, is the inability to stand for anything). Currently Reid and Pelosi, to my immense dismay and depression, have not improved matters, another reason I’m writing to you, Dr. Dean. They don’t get it, yes, but as DNC Party Chair you’re in a much better position to develop effective long-term branding, there aren’t blue dogs or Lierbermans in your vision.

The base, those who are still with us and loyal to the party, deserves a gelling and codification of what we stand for and what we’re going to fight for when we win it all, election 2008 is just the very beginning. I really don’t see how it’s so difficult that the President takes on two huge issues—ending the Iraq war and global warming, say—while the Democratic Party always has members moving bills on healthcare, worker safety and wages, telecommunications, civil and voting rights, union work rights, and so forth.

The messaging on that agenda—our brand—has to be relentless and unending, easily identified on the Party website and assigned specifically to House and Senate members. The only messaging efforts I currently see are a baffling waft of slogans and sound bites, crumbling to nothing after a few months. Messaging the brand has to focus on empirical success and efforts, not just the sounds and base meanings of the words themselves.

I know it’s self-evident and childish, Dr. Dean, but I swear Congressional Democrats are completely unaware of any of this most elemental knowledge to marketing and politics, just two weeks ago after the Iraq vote they actively went around and repeated Republican talking points! This is a deplorable and incredulous phenomenon, correctly identified as one of the most self-destructive behaviors our dear elected DC Democrats ever inflict upon themselves.

I don’t think your influence and power within our Party structure allows you to immediately set an agenda and defend a brand all by yourself, no, but I do hope and think some active discussion and advocacy on your part would greatly facilitate action on this most urgent matter. Perhaps at least the regressive Congressional behavior can be stopped. Maybe.

As always, sir, I am very grateful for your time and service, hoping this late Spring day finds you at peace and in good health.


paradox :: 8:21 AM :: Comments (17) :: Digg It!